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Liz, Creative & Founder 

Liz (she/her) is a prop stylist, art director, jewelry maker, and ceramicist in Brooklyn, NY. Growing up in New Jersey she spent her summers on the shore looking for little treasures in the sand. Her and her cousin would paint shells they found with nail polish, and set up a stand to try to sell them to their neighbors. Now, she makes jewelry from shells, pieces of broken pottery, and glass she finds on the beach, so not much has changed 🤸🏽‍♂️- check out her beautiful work @afternoon_apricot 🐚.

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1. What is your brand's ethos?

Afternoon Apricot lives in a place of dreamy nostalgia, and focuses on bringing new love to pieces of material that have been broken and tumbled by the sea. When working with broken pottery and glass, I imagine what the piece was in its past life: a vase that held flowers in someone's first apartment, a window an old woman looked through every day to see her garden, a pasta bowl that inspired an incredible cook. There's a delicate connection to the past in my pieces that I find really magical and mysterious.

2. What is your favorite thing about owning a business?

I love that I can simply help make people feel good! I've gotten messages about how things I've made have helped people feel beautiful for the first time in a while, or that their jewelry has given them a reason to dress up on a Friday night even though they're not leaving their home, or that a piece is someone's good luck charm. I honestly tear up knowing I made someone feel a little bit of light in such a difficult moment in time. 

3. What is inspiring you in life right now?

Watching old performances of musicians I adore. I miss live music so much and I've gotten really good at convincing myself I'm at a Prince concert in 1988 or a Sade show in 1993... even though I'm sitting on my couch in pajamas with a glass of wine. I also always daydream about my future home, so flipping through furniture and interior design books and archives from the 60s and 70s really refreshes me.


4. What is something you can't live without?

My family and loved ones, they are truly everything to me! 

5. What would the title of your autobiography be?

She Sells Sea Shells :-) 

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